Business intelligence for Amazon sellers

From marketplace data to clearer decisions.

Toward BI is building a business performance analysis platform that helps Amazon sellers understand what changed, why it changed, and where to focus next.

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What we analyze

See the business, not just the dashboard.

Toward BI brings seller-authorized Amazon data into a structured analytical view designed to surface meaningful performance drivers and actionable business insights.

01

Sales & Conversion

Analyze sales, traffic, conversion, pricing and product-level performance to identify the drivers behind business changes.

02

Advertising

Connect advertising performance with broader business outcomes to understand efficiency, contribution and opportunities.

03

Inventory & Brand

Evaluate inventory health and brand-level performance signals so sellers can identify risks and growth opportunities earlier.

How it works

Evidence before action.

The product is designed to help sellers move from raw marketplace information to prioritized decisions while keeping the seller in control.

1. Authorized data

The seller authorizes access to relevant Amazon information required for the requested analysis.

2. Business diagnosis

Performance signals are organized and analyzed to identify changes, drivers, risks and opportunities.

3. Prioritized insights

Findings are presented with supporting evidence so the seller can review and decide what to do next.

Toward BI is currently in development. Product capabilities and integrations may evolve as the service is tested and expanded.

Data & Security

Seller data deserves deliberate handling.

Toward BI is being designed around least-privilege access, seller authorization, data separation and responsible handling of Amazon information.

AUTHORIZATION

Seller-controlled access

Amazon information is accessed only for authorized use cases and only to the extent required to provide the requested functionality.

MINIMIZATION

Purpose-limited data

The service is designed to request and process only information needed for business analysis rather than collecting unrelated seller data.

CONFIDENTIALITY

No sale of seller data

Seller information is not intended to be sold or used for unrelated advertising purposes. Access is limited to legitimate service operations.

About

Built for better Amazon business decisions.

Toward BI is an independent software initiative developing analytics tools for Amazon sellers. It is not Amazon and is not endorsed by Amazon. Amazon and related marks are trademarks of their respective owners.

contact@towardbi.com